A best-selling AR children’s book for Myer Christmas.
In Australia, the MYER Christmas Windows are an institution. But while thousands of people flock to see them each year, very few come in-store.
To bring the windows to life, we did exactly that. Creating an AR pop-up book for kids: The Completely and Utterly, Absolutely Perfect Christmas. Powered by a custom AR app, Elf Vision. Sold exclusively at Myer.
Then decked the MYER halls with Christmas magic. Using Elf Vision to bring all of MYER’s comms to life – from catalogues to gift cards, social to posters.
Written by best-selling author H. I. Larry.
Book illustrations by Watermark Creative
Stop-motion animation by Aardman Animations
AR build by Sutu Eats Flies
