A Visit Victoria tourism campaign made for dogs, by dogs.
81% of Australians consider their dog a part of the family. But finding a sitter is one of the biggest deterrents to weekend getaways.
Working with Victoria’s biggest ‘pup-fluencers’ we created content that was graded and sound-mixed for doggy eyes and ears. Showcasing the state’s most dog-friendly regions and inviting four-legged family members (and their owners) to explore all the sights, sounds and sniffs Victoria has to offer.
