Hacking Google to serve what people really need when they’re in a pickle: chocolate.
Mars launched a new brand platform: Enough Chocolate to Deal With Anything. But when people are really dealing with something, they don’t turn to chocolate – they turn to Google.
We bought ads behind the most incriminating “how to…” searches. Creating a gamified, disruptive SEO idea that served up a year’s supply of Mars Bars where and when people needed it most.
