Life is a lot, ahm isn’t.
ahm health insurance needed a new brand platform to appeal to young adults.
Rather than show how great life can be with insurance (like the rest of the category), we did the opposite and explored how absurd, funny and complex life really is. Positioning ahm as life’s ultimate counterpart.
Illustrated by New Yorker cartoonist, Liana Finck.
Animated by Julian Frost.
