Positioning Origin as category-leader in innovation by inspiring future generations.
Rather than run a campaign telling people how we’re ‘innovating for the future’, we proved it by creating Little Big Idea: an innovation competition for schools. Kids between 6–16 could learn how to generate ideas, develop prototypes and pitch concepts – through games and puzzles on the Inspiration Station.
The winners were given $10,000 to help bring their little big idea to life – and we were reminded that the future of creativity is brighter than ever.
